University of Mobile - School of Business

Looking for a fast-paced, challenging career? A major in Communication may be just the thing! With a major in Communication, you’ll be able to choose a concentration in Advertising/Public Relations, Business Communication, Healthcare Communication, or Print/Broadcast Journalism. The University of Mobile’s School of Business provides an emphasis on written and oral communication and teamwork with a focus on Biblically-based ethics using innovative teaching techniques such as case analysis and computer simulation. You will have opportunities for field trips to area businesses, internships in a variety of settings, and hands-on experience doing real-world research. The School of Business also provides opportunities for leadership roles in a variety of student clubs and organizations.

A major in Communication allows you to choose a concentration in Advertising/Public Relations, Business Communication, Healthcare Communication or Print/Broadcast Journalism. The core requirements for a Communication major with a concentration in Advertising/Public Relations, Business Communication and Print/Broadcast Journalism include:

• Communication Theory • Mass Communication • Cross-Cultural • Advanced Public Speaking	• Interpersonal Communication • Communication Research • Communication Law and Ethics • Persuasion
The core requirements for a Communication major with a concentration in Health Care Communication include:
• Communication Theory • Mass Communication • Cross-Cultural • Advanced Public Speaking	• Interpersonal Communication • Leadership Skills/Parliamentary Procedures • Persuasion

A concentration in Advertising/Public Relations offers the perfect opportunity to use your creativity, and to develop strong speaking and writing skills. You’ll join other self-motivated individuals as you learn from experienced, highly-qualified faculty.

A concentration in Advertising/Public Relations requires completion of Marketing Communication, Principles of Public Relations, Principles of Advertising, Public Relations Campaigns, Organizational Communication, Direct Marketing, Internet Applications, and Electronic Media.

Advertising/Public Relations provides career opportunities in a wide variety of positions in Marketing, Advertising, or Public Relations. These positions are found in many types of corporations including:
• Non-profit firms
• Government organizations
• Educational institutions
• And many others!

Strong interpersonal skills, critical thinking abilities, an aptitude for group leadership, and a talent for conflict management - these are the qualities you’ll find in the students concentrating in Business Communication.

A concentration in Business Communication requires completion of Intro to Business, Principles of Management, Principles of Marketing, Organizational Communication, Business and Technical Writing, Principles of Public Relations, Principles of Advertising, and Leadership Skills and Parliamentary Procedures.

Career opportunities are available in:
• Management                                • Consulting
• Merchandising                             • Human Resource Management
• Organizational Development        • And much more!

Become a part of the growing area of the healthcare industry with a concentration in Healthcare Communication from the University of Mobile.
The healthcare industry is very active and is projected to continue to be a growing field, especially with the aging population and their need for services. Along with the need for medical personnel is an opportunity for communication professionals who have a specific interest and education in healthcare issues. Particularly in the healthcare field, there is a need to communicate effectively with the public and medical staff on a variety of issues from financial to medical.
This concentration, offered with a major in Communication, will prepare you with the necessary skills and experience for a career in the healthcare communication arena.

A concentration in Business Communication requires completion of Principles of Management, Marketing Communication, Organizational Communication, Principles of Public Relations, Nursing Ethics, Client Assessment, Healthcare Financing, Gerentology, Drugs and Society, and CPR.

Career opportunities include working on administrative teams at:
• Hospitals
• Pharmaceutical Firms
• Drug rehabilitation clinics
• Senior care facilities
• Mental Health Centers
• Medical Centers
• And many more!

Psychology Minor - You must minor in psychology with courses such as human growth and development, death and dying, counseling, and organizational behavior.

Inquisitive minds - inquire here! A concentration in Print/Broadcast Journalism will enable you to build upon your already strong interpersonal and time management skills while also enhancing your interviewing abilities. Join others who have a strong aptitude for oral and written communication, a media presence, and a commitment to self-discipline to prepare for a successful career in Journalism.

A concentration in Print/Broadcast Journalism requires completion of Intro to Photography, Intro to Journalism, Newspaper Reporting, Editing and Newspaper Production, Christian Broadcasting, Broadcast Journalism, Advanced Composition, and either Principles of Advertising or and Intership.

Career opportunities are available in:
• Newspapers • Television
• Radio • Magazines
• Entertainment Industry

For more information, contact Dr. Judith McPeak, Chair of the Communications Department.